Why woman run? Motivations for running in a half-marathon among female local runners and sport tourists

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Ewa Malchrowicz-Mośko
Mateusz Rozmiarek

Abstract

The purpose of the study was to examine the motivations to participate in a half-marathon among women – local runners and sport-tourists – and also to evaluate the differences between these two groups of respondents. Most of the research concerns motivation to run among men. With the increase in the popularity of mass running events, the question what encourages women to engage in physical activity, especially outside their everyday place of residence, becomes very important now. The sample comprised 214 women that participated in the 6th Poznan Half Mara-thon in Poland. To evaluate the motivation to participate in the half-marathon event, a self-constructed questionnaire was used. Results indicated that local runners and sport-tourists have similar forms of motivation and similar meanings to the event participation with some significance differences. A socio-demographic profile of a half-marathon female participant was also examined. In general, the findings of the present study provide an understanding of motivation to participate in a half-marathon event in different women groups. Current research on the motivation of the running event participants was aimed at determining how meaningful some aspects are. These aspects were not only a willingness to stay fit, healthy, and slim, but also to build social relationships and look for the experiences and emotions that come with recreational sport. These results might be useful for sport managers and city government to analyze consumer behavior and utilize the results in the strategic planning, marketing and implementation of physical culture in connection with massive sport events organizations.


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